Business Details
13 Years
experience
Your Trusted Wedding Dress Boutique in Rugby
Established in 2013, Sammie Lou Bridal Couture has become a trusted destination for brides seeking designer wedding gowns and personalized service. Our journey began with founders Sammie and Marie, who laid the foundation for excellence until 2020 when Leanne and Mark took ownership, bringing decades of combined experience from the entertainment and bridal industries. Leanne's background in costume design for West End productions and major films, coupled with Mark's transition from the entertainment sector, ensures a unique blend of creativity and operational expertise. We specialize in curating prestigious designer collections, including Morilee, Paul Zeni Couture, and Enzoani, offering gowns from size 10 to 34.Our boutique in Hillmorton, near Rugby, provides a private, stress-free environment where brides can explore unlimited fittings with expert guidance. We prioritize client satisfaction through transparent communication, flexible appointment scheduling, and in-house alterations performed by Leanne's skilled hands. Our commitment to quality extends to ex-sample outlet gowns at reduced prices, ensuring accessibility without compromising elegance. With proximity to Coventry, Daventry, and Northamptonshire, we serve brides across the Midlands, combining industry knowledge with a personal touch to create unforgettable dress-buying experiences.
Services
Wedding Dress Consultations
Designer Gown Sales
Bridal Alterations
Ex-sample Outlet Sales
Accessories Selection
Details
- Year established: 2013
Highlights and features
- We offer 14 years of combined bridal industry expertise from our directors.
- Our gowns cater to sizes 1034 with unlimited in-appointment fittings.
- We provide in-house alterations by an experienced seamstress.
- We stock exclusive designer collections including Morilee and Enzoani.
- Our private boutique ensures personalized attention with no pushy sales.
What people say
Lovely private experience
Exceptional seamstress skills
Wide selection of styles
No pushy sales
Memorable experience
Services
Wedding Dress Consultations
Our private consultations offer brides dedicated time to explore gown options with expert guidance. Brides try on unlimited selections from our designer collections in a relaxed environment. Consultants provide styling advice tailored to individual preferences and body shapes.
Designer Gown Sales
We stock prestigious designer collections including Morilee, Paul Zeni Couture, and Enzoani. Gowns available in sizes 1034 with both made-to-order and immediate purchase options. Ex-sample outlet gowns offer discounted designer pieces in pristine condition.
Bridal Alterations
In-house alterations performed by Leanne, an experienced seamstress with West End production expertise. Services include hemming, beading repairs, and structural adjustments. Alterations completed to exacting standards ensuring perfect fit for your special day.
Ex-sample Outlet Sales
Pre-owned sample gowns available at reduced prices, all in impeccable condition. One-off pieces from Enzoani, Morilee, and other designers. Immediate purchase options for brides with shorter timelines or budget considerations.
Accessories Selection
Complementary veil, headpiece, and jewellery options available to complete your bridal look. Expert advice on matching accessories to gown styles and wedding themes. Curated collection ensuring cohesive styling.
People
Leanne
Director
Former West End costume designer with 15+ years bridal industry experience. Took ownership in 2020, specializing in alterations and personalized service. Passionate about creating memorable dress-buying experiences.
Mark
Director
Co-owner with background in entertainment industry operations. Transitioned to bridal sector in 2020, focusing on customer experience and business management. Committed to maintaining the boutique's reputation for excellence.
Questions
How do I book a bridal consultation?
Book online via our website or contact us directly. Appointments available 6 days a week, lasting 1.5 hours with no limit on gown trials.
What sizes do you cater for?
We stock gowns from size 10–34. Sample gowns available up to size 28 with made-to-order options for larger sizes.
Do you offer alteration services?
Yes, all alterations completed in-house by Leanne, an experienced seamstress with West End production expertise and 15+ years in bridal tailoring.
Can I bring guests to my appointment?
Up to 4 guests allowed. We offer Zoom integration for remote guests and request limiting attendees to 3 for comfort.
Are there any current promotions?
Ex-sample outlet gowns available from £350. Follow our social media for seasonal offers and designer collaborations.
