Business Details
Award-Winning Firework Displays in Sunderland
We are Reaction Fireworks, an industry-leading firework display company with over 35 years of experience in creating award-winning pyrotechnic spectacles. Founded as Alan Hillary Pyrotechnics, our company has evolved into one of the UK's most respected names in fireworks, renowned for our creativity, technical precision, and commitment to safety. Our displays are individually designed to meet specific client needs, whether for prestigious corporate events, intimate weddings, or large-scale public celebrations. As part of AH Events Group Limited, we combine artistic flair with professional expertise, having staged thousands of shows across the UK and internationally. Our team of BPA-qualified operators utilise state-of-the-art technology to deliver precision-timed displays, including musical choreography and low-noise options.With accolades from the British National Firework Championships and global competitions, we maintain rigorous training standards and safety protocols. Our clients include councils, major orchestras, and five-star hotels like Gleneagles, where we consistently exceed expectations. We specialise in bespoke solutions, from wedding finales to corporate branding displays, ensuring every event receives the same high-quality service. Our dedication to innovation has led to groundbreaking projects like Kynren, featuring over 600 pyrotechnic effects. With a flexible team of experienced firers and comprehensive event management support, we guarantee spectacular results while prioritising safety and client satisfaction.
Services
Firework Displays
Wedding Fireworks
Musical Displays
Low Noise Fireworks
Corporate Fireworks
Son et Lumiere
Outdoor Concert Finales
Special Effects
Flame Effects
Confetti Effects
Highlights and features
- We have over 35 years of experience in professional firework displays
- Our displays are fired by BPA-qualified operators using high-quality materials
- We offer low-noise fireworks for venues with sound restrictions
- Our team includes internationally recognised pyrotechnicians with global experience
- We provide free outdoor sound systems for musical displays
Associations and certifications
- British Pyrotechnists Association
What people say
Best Ever fireworks
Professional delivery
Spectacular over Sage Gateshead
Sparkle unforgettable
Services
Firework Displays
We create bespoke firework displays tailored to specific events, locations, and budgets. Our shows utilise high-quality European fireworks and state-of-the-art digital firing systems for precision timing. Clients receive comprehensive consultation to ensure displays meet their vision while maintaining strict safety standards.
Wedding Fireworks
Our wedding fireworks add magical finales to special occasions, with options for musical choreography and low-noise effects. We work closely with couples and venues to create bespoke displays incorporating specific themes, colours, or music. Packages include free outdoor sound systems for musical presentations.
Musical Displays
These displays synchronise fireworks with music using digital firing systems accurate to split-second timing. We accommodate both pre-recorded and live music, working with clients to select appropriate soundtracks. The technology allows precise response to musical nuances for enhanced emotional impact.
Low Noise Fireworks
Our low-noise fireworks use specialist materials to reduce sound while maintaining visual impact. These displays suit venues with noise restrictions, including hotels and stately homes. We replace traditional loud effects with visually stunning alternatives that preserve the spectacle without disturbing local environments.
Corporate Fireworks
We design corporate displays incorporating brand colours, logos, and associated music. These shows create powerful marketing opportunities through visually striking presentations. Clients include major companies and five-star hotels seeking memorable product launches and special events.
People
Adam Hillary
Managing Director & Senior Display Director
With over 30 years' experience, Adam has led display operations since founding the company. He has worked globally including with Syd Howard Fireworks in Australia and has designed award-winning displays for events like the British Firework Championships.
Scott Hillary
Business Manager & Display Manager
Scott has over 30 years' experience as a senior firer and has worked on major events including the QE2 farewell fireworks. He joined the team full-time in 2011 after extensive experience with sister company AH Events Group.
Questions
What types of firework displays do you offer?
We offer wedding fireworks, musical displays, low-noise options, corporate events, public displays, and special effects including flame and confetti effects.
Can you create customised firework displays?
Yes, all displays are individually designed to meet specific requirements including themes, music, colours, and budget constraints.
Are your fireworks safe for venues with noise restrictions?
Yes, we provide low-noise fireworks using specialist materials that maintain visual impact while reducing sound levels.
Do you have experience with large-scale public events?
Yes, we've produced displays for the Queens Jubilee, British Firework Championships, and events at venues like Runnymede and Chatsworth.
What safety certifications do your team hold?
All operators are trained to British Pyrotechnists Association standards with City & Guilds accredited qualifications and regular in-house safety training.
Can you choreograph fireworks to music?
Yes, our digital firing systems allow precise choreography to both pre-recorded and live music with split-second timing accuracy.
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